Yesterday, the roundCorner team had an all day meeting that included key executives from two of the largest nonprofits in the country. They both said that new ways of engaging with constituents–and even rethinking what Constituent Relationship Management (CRM) meant to their organizations–was at the top of their strategic agendas.
They agreed that they were waiting for the worlds leading CRM provider, salesforce.com, to give them a sign that they were serious about meeting the business needs of the nonprofit world. That sign came today. And it came in a big way with the announcement of Salesforce1 for Nonprofits.
As of today, the nonprofit world can have no doubt that the Salesforce.com Foundation is serious, not just about providing affordable access to the best CRM technology in the world, but about providing fully integrated business solutions that leverage the innovative power of the salesforce platform for the unique and complex business demands of nonprofits.
We, at roundCorner, are of course gratified that our product, roundCause is at the heart of that solution. The roundCause data model will be the core of an interoperable suite of solutions offered by the Foundation and roundCause CRM will be the basis for all fundraising, membership and volunteer management.
When Salesforce makes this kind of public commitment, it means they intend to put sustained and serious resources into making Salesforce1 for Nonprofits the absolute best in the world.
Stay tuned…this is going to get interesting.
Nick Ward is Chairman and Founding Partner of roundCorner. He is responsible for leading roundCorner’s market development activities. Nick helped to pioneer the use of SaaS in large, complex enterprise implementations at OKERE, Inc. a company he co-founded in 2003 that became salesforce.com’s premier financial services consulting partner and was later sold to Fujitsu America. An avid road/mountain bicycler and skier/snowboard, Nick lives in Vermont with his family where he and his wife have served on the boards of a number of state and national nonprofit organizations.