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By Rubin Singh

The trend is shifting in the fundraising space.

Gone are the days where donors would send a check to their favorite charity or make an online donation and simply wait for an annual newsletter to see what their contribution accomplished. Donors are engaged, and building lasting relationships is more important than ever. Whether it is a student making their $25 monthly recurring donation or a retiree making a $10,000 major gift, donors want to be engaged. They want to know where their money is going and get frequent communication on the charity’s efforts toward their goal.

Child sponsorshipWith this trend has re-emerged a fundraising model that dates back to the 1930’s, child sponsorship. In its simplest form, child sponsorship starts with a donor selecting a child to sponsor and making a recurring gift. Those funds are then aggregated and distributed to local partners in that child’s village who works to improve conditions and provide necessary resources, all while the child and sponsor correspond with one another.

What’s special about this fundraising model is it creates a unique experience for the donor. It moves beyond receiving form letters or generic newsletters. Instead, the sponsor builds a direct relationship with the child. Relationships can sometimes last from toddlerhood to college; all while donors provide critical funds for their healthcare, school supplies, and other needs along the way… what an amazing way to give?

To support this model, roundCorner has added a Sponsorship module to the NGO Connect suite of solutions in the recent Winter ’15 release. Like all NGO Connect managed packages, rC Sponsorship is built on top of the Salesforce platform leveraging native functionality, while also providing the donor management essentials NGO Connect offers.

In our research, we’ve learned there are key principles across every sponsorship program, but each organization still has its own way of facilitating and managing such relationships. rC Sponsorship has considered these best practices and built the foundation for establishing the sponsor-participant relationship, while allowing organizations the ability to configure and customize to their specific program’s needs.

Some of the features of rC Sponsorship include:

    • Flexible architecture to allow for sponsoring individuals, organizations, or projects. This enables organizations to expand their model from sponsoring children, to other types of participants (mother, teacher, school, hospital, village, etc.).
    • Configurable interface where users can search and select for participants based on sponsor preferences or client-defined criteria.
    • Ability to create and manage “reserves” where users can block off a group of participants for a specific marketing activity (concert, fair, fundraiser, etc.), temporarily taking them out of eligibility pool, ensuring participants do not get sponsored twice.
    • Ability to configure rules and weightings for auto-assignment, where sponsors can be assigned participants based on the organization’s priorities or “greatest need” at the time, like focusing on certain regions after a natural disaster.
    • Support common processes in managing sponsorship relationships, like changing a participant, transferring a sponsorship, gift sponsorships and managing the flow of funds for each case.

rC Sponsorship is an innovative solution that empowers nonprofits, builds long –lasting relationships, and is yet another vehicle in which roundCorner changes the way people change the world.

Contact us for a demo of rC Sponsorship.

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