Every generation is misunderstood in one way or another. However, few have received as much negative backlash as millennials have. Generation Y is often thought of as narcissistic, lazy and entitled. But simultaneously, they have a desire to make a lasting difference in the world. Not only for themselves, but for the many generations to come.
Born between 1982 and 1992, millennials were affected by the events of September 11th, the housing bust and financial meltdowns. But they survived, albeit not without student debt and limited job opportunities. But despite poor infrastructures, they strive to give back to society. In fact, 81% donates money, goods or services to charities (Source: Walden University).
Being digital natives, millennials stay connected more than any other generation in history. It is only natural for them to share the things they care about, including causes that make the world a better world. For example, the ALS Ice Bucket Challenge’s popularity and success is partly attributed to millennials who helped it go viral on social media. According to the ALS Association, the results of this global movement helped to increase in donations by 1,000% in just two short weeks.
As older generations retire, it’s increasingly vital for nonprofits to connect with this younger generation. Millennials will be around for a while and want to connect. Nonprofits need to involve them so they continue to give to causes.
This younger generation will be around for a while and want to connect, so it’s increasingly important for nonprofits to connect with them.
Disclaimer: roundCorner does not have a relationship with the organization(s) in this blog post.