Disclaimer: the organizations’ social media approaches in this blog post were independently reviewed by roundCorner. roundCorner does not claim to have a relationship with these organizations.
According to Time Magazine, more than 3 billion people in the world have access to the Internet, with 278 million users located in the United States. Two thirds of these users use social media like Facebook, Twitter, Instagram, Snapchat and others (business2community.com) every day. But these users don’t just consist of millennials or those keeping up with family members. Many are organizations that use social media to interact with their audience in a casual way, including nonprofits.
Studies show that organizations that use social media for six hours or more each week gain 52% more leads compared to those that don’t (hootsuite.com). But social media does even more than that. For nonprofit organizations, social media provides enhanced visibility, helping them to drive their mission forward.
Let’s take a look at 4 nonprofits that use social media in innovative ways to take their success to the next level.
Art Sphere: Leveraging Their Partner Community
With a solid list of partners, Art Sphere leverages their relationships to draw attention on social media. The organization diligently tags partners, including Urban Outfitters, Anthropologie and community partners in their posts. Consequently, they’ve gained a greater reach, making constituents aware of the companies that support them. Art Sphere provide the inner-city youth of Philadelphia with access to art and creativity.
Facebook. Twitter. Website.
The National Eating Disorder Association (NEDA): Capitalizing the Hashtag
NEDA heavily uses hashtag, which is a trending tag that links the post to a specific subject. They allocate unique hashtags to every event, walk or initiative, for example #WhyINEDAWalk or #NEDAConference2016. The team also encourages participants and constituents to use these in their social media posts. This results in greater reach for NEDA and its mission.
The Wendy Walk: Sharing Personal Stories
The Wendy Walk takes a unique approach to social media. In addition to sharing the Wendy Walk event and articles about Sarcoma, a rare form of cancer, they also share personal stories of survival, loss and milestones of patients and their families. This social media approach educates the constituent and provides them with well-rounded information about the organization and the impact of this rare disease.
The Ronald McDonald House Charities: Imagery and Quotes
Finally, The Ronald McDonald House Charities takes a subtle, yet powerful approach to what they share on social media. Much like the Wendy Walk, The Ronald McDonald House Charities uses story telling to attract the constituent. However, instead of sharing the story in a post, they use powerful images and engaging quotes to entice constituents to click. Their social media messages are conveyed in a way that triggers curiosity. Therefore, readers have the desire to discover the meaning behind the image and quote.