roundCorner helps Access Fund with matching donation campaign

“This year, our summer matching campaign did better than ever before. During the campaign, roundCorner treated us like a partner committed to our success, which greatly improved the comfort level we had with our systems.”

– Jessica Dauchy, Director of Operations at Access Fund

About Access Fund

The Access Fund is a nonprofit rock climbing advocacy group in the US. Their goals are twofold. First, keeping climbing areas open and gaining access to currently closed climbing areas. Second, they promote an ethic of responsible climbing and conservation of the climbing environment. The Access Fund was originally the access committee of the American Alpine Club and was created as the climbing community realized the need for an organization to represent climbing and climbers’ rights in the US. The Access Fund became a 501(c)3 organization in 1991. The organization is headquartered in Boulder, Colorado. The Access Fund has a nationwide network of volunteers and local climbing organizations that work locally to keep climbing areas open and preserved for future climbers.

Background

There are millions of people in the United States who have a passion for climbing, and Access Fund is committed to fighting for access to well-maintained climbing areas.  Our natural spaces are frequently overused by outdoor enthusiasts, which threatens the integrity and quality of our landscapes. Without an organization that works toward the betterment of those places, conditions will not improve.  Access Fund, headquartered in Boulder, Colorado, works to protect climbing access and preserve the integrity of America’s outdoor climbing areas. 
 
Each year Access Fund partners with corporations that are interested in policy and advocacy, land acquisition and protection, stewardship and conservation, and grassroots mobilization.  For several years, one of the nation’s largest outdoor retailers has sponsored a matching donation campaign to raise money and support Access Fund. In a matching campaign, every dollar donated to the organization during a designation period of time is matched by the sponsor. In previous years, the matching donation campaign ran for one week, but in 2018, the duration of the campaign was extended to two weeks.  This time extension was significant and had the propensity to generate increased donations to support the mission and causes of Access Fund. 
 
Access Fund relies heavily on social media and email to promote and support the campaign.  Ads and email communications drive potential donors to an online donation form where a donor can submit a contribution. In order for this campaign to run smoothly, it was necessary to ensure that Access Fund’s technology infrastructure could support the campaign and manage a higher than normal volume of donations. 

Solution

Access Fund uses roundCorner’s NGO Connect fundraising solution for nonprofit organizations, and they also utilize the roundCorner donation forms to process all online donations. In preparation for the matching donor campaign, the Access Fund team proactively reached out to roundCorner to inform the vendor of the upcoming campaign event. Access Fund looked to roundCorner as a trusted partner, one who would support them in preparation for the campaign. 
 
In the months and weeks leading up to the event, Access Fund and roundCorner worked together to ensure that the staff was enabled with knowledge to troubleshoot common occurrences that happen as part of processing large volumes of gifts.  Collaborative preparation was key.  They worked together to devise a support plan so that Access Fund would be able to resolve urgent issues that occurred during the critical two week campaign period in a timely manner.
 
Because of the enablement, planning and preparation, the team at Access Fund felt confident and supported going into their biggest fundraiser of the year. Jessica Dauchy, Director of Operations at Access Fund, said, “This year, our summer matching campaign did better than ever before. During the campaign, roundCorner treated us like a partner committed to our success, which greatly improved the comfort level we had with our systems.”

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