By Wendy Davis

We’ve all heard the phrase. “It’s not what you know but who you know.” Advancement Connect combines the best of the “what” with the “who”. 

Let’s first take a look at the “what”.

Advancement Connect empowers development professionals to view constituent and donor profile information. Examples include constituent codes, class year information, research highlights, constituent attributes, donor history, engagement history, and much more. Advancement Connect provides moves management capabilities, allowing development professionals to manage their work so they know “what” is next for a donor or prospect. The collaborative environment allows all of those in the advancement office to contribute to the “what” that comprises the data in the system.

Now let’s look at the “who”.

Advancement Connect enables institutions to establish an engagement and fundraising team to a prospect. It is important to know all of the people “who” are working with a prospect. Whether they are team members at the institution or individuals “who” are volunteering with a fundraising initiative. The solution also provides the ability to build a complete map of the relationships prospects have. This connects people to people, people to organizations, and organizations to organization. When we know “who” is connected to “whom”, what does that allow us to know? We have greater insight into the complex web of relationships. This empowers us to better understand the history, connection and needs of each of our constituents.

Who? What? When? Where? Why?


Each of these single-word questions help us gather basic information and problem-solve. Unlike other advancement systems that can manage the collection of basic information, Advancement Connect is uniquely designed for higher education institutions to help staff put the constituent in the center of the organization and achieve efficiency in their pursuit of donor engagement. Ultimately, this enables them to build and nurture deeper, more meaningful constituent relationships.

“It’s not what you know but who you know” that matters.
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