Disclaimer: roundCorner reviewed the #GivingTuesday campaigns in this blog post independently. roundCorner does not claim to have a relationship with these organizations.
Just 5 years ago, the Tuesday after Thanksgiving was dubbed Giving Tuesday, the international day of giving. Since then, participation from nonprofit and for-profit organizations has continued to grow each year.
With #GivingTuesday on the horizon, we present 8 fundraising campaigns by organizations that have made the most of the movement.
International Rescue Committee (IRC)
On Giving Tuesday 2016, IRC provided a clear giving message, “Give a girl a year of school,” which highlighted their Rescue Gifts. The specificity of these gifts lets supporters know exactly what their money is going towards.
For this year’s #GivingTuesday, IRC’s page makes it extremely easy for supporters to donate.
GoFundMe created a contest that challenged people to #GoBeyondGiving and start campaigns to support someone in need, a community project, or a charity. The platform also partnered with the Paypal Giving Fund, enabling users to fundraise for over a million charities. On Giving Tuesday, GoFundMe gave $1000 to over 100 of these campaigns.
Special Olympics International (SOI)
Last Giving Tuesday, SOI shared compelling images of athletes to convey the urgency behind their mission of transforming lives and changing attitudes toward people with intellectual disabilities. In addition, SOI partnered with Finish Line, creating a matching-gift campaign to maximize donations on Giving Tuesday.
QVC became the first company to globally support #GivingTuesday last year, when they partnered with Peace Love World to benefit nonprofit Nest. With every purchase of their “Give Love” T-Shirt, they donated sixty percent to Nest, supporting the advancement of women worldwide.
Sierra Club launched their Team Sierra program, inviting supporters to create their own fundraisers around any activity in the spirit of #GivingTuesday. Last year, donations during the #GivingTuesday campaign were matched up $100,000 to boost Sierra Club’s efforts to protect the planet.
CVS Health Foundation
For 2 consecutive Giving Tuesdays in 2013 and 2014, CVS Health Foundation employees nominated their favorite charities to receive grants. As a result of these #GivingTuesday campaigns, CVS Health granted $125,000 to 75 charities across the country, supporting a wide variety of causes.
RAINN (Rape, Abuse & Incest National Network) launched a #GivingTuesday matching-campaign in support of RAINN’s National Sexual Assault Hotline as well as survivors of sexual violence. Through this campaign, they were able to achieve well over their fundraising goal of $10,000 dollars.
American Society for the Prevention of Cruelty to Animals (ASPCA)
For last year’s #GivingTuesday, ASPCA provided powerful visuals to show the faces of animals benefiting from donations. In support of the movement, they also provided a resource for animal welfare professionals looking to get involved.
Whether nonprofit or for-profit, large or small, organizations of all types have leveraged #GivingTuesday to achieve their philanthropic goals. What does your org have planned for November 28th?