We understand that when you are fighting to make the world a better place and you are short on resources, social media isn’t at the top of your priority list. Nevertheless, it is a channel that cannot be forgotten. Social media is where your donors are, so don’t get left behind. These social media tips for nonprofits will get you started.
As a nonprofit organization it may seem challenging to find your voice on social media. It is important to remember that social media is a relatively informal channel compared to TV and print. While your voice on social should definitely be consistent with other distribution channels, blending in a casual tone on Facebook, Twitter, and the like is advisable. This will add a human touch to your organization.
A picture is worth a thousand words. The biggest mistake you can make is not using any imagery. The great thing about using pictures is that the possibilities are endless, and it can instantly transform your post from just OK to a huge success. Have some behind-the-scenes pictures from an event you recently hosted? Or some snapshots of the amazing work your team does in the field? Share them with your audience. If you don’t have any of your own pictures on file, don’t hesitate to download free stock photos from sites like Pexels and Death to The Stock Photo. You will surely find something that is appropriate for the post.
Post a Variety of Content
Maintain a variety of content across your social channels. We know your primary goal is to promote your cause and raise more funds, but there are additional strategies besides direct selling (or asking, if you will). Share your knowledge and become the expert in your cause. Share the results of new research studies, an interesting article that tells a donor’s story, and share content that you find on your social feed. Sharing content from your audience and other organizations also increases the chances of your content being shared.
Listen and Engage
Social media is a two-way street and not a mere broadcast channel; it’s a place where real conversations take place and opportunities arise. It is crucial to listen to and engage with your audience. If you use an app like Buffer to post on social media, it is relatively easy to find out which posts were most successful. Perhaps try and put a few similar posts out there and see if this truly is what your following likes to see. Additionally, if you keep an eye out for it, you will get to know some of your key followers who regularly tag you, share, like or reply to your posts. Don’t leave these loyal followers hanging. Acknowledge them; it can be as simple as tagging them in a thank-you message.
Apps Will Make Your Life Easier
You are probably using more than one social accounts, and setting up different posts for different social accounts can be time-consuming. While we do believe that different social media require different post formats, we understand that efficiency is key for your organization. Apps like Buffer can make your life easier. Here you can combine your social accounts into one tool, e.g. Facebook and Twitter. Take an hour every week to schedule posts, and you’re all set.