The Salvation Army, an international movement founded in 1865, is an evangelical part of the universal Christian Church. The organization is dedicated to doing the most good. They do so by bringing salvation to the poor, destitute and hungry by meeting both their physical and spiritual needs.


Before deploying NGO Connect, two divisions of The Salvation Army, Central Territory used DonorPerfect to manage fundraising. These divisions sought to move to a more intuitive platform with the ability for customization to meet the organization’s growing needs. They also needed a platform that could process and store large data volumes.

The Salvation Army’s territories and divisions operated with a certain level of autonomy to work with the unique needs of their communities. Hence, it became challenging to gather cross-divisional or cross-territorial reporting for key insights into organizational health. The Salvation Army recognized their need for a consistent model of terminology, best practices, and metrics that could be used across the entire organization. 

Vendors owned and managed constituent data, so staff relied on these vendors to provide them with constituent insights. This resulted in a time-consuming process that led to additional costs and an inability to view the data at a click of a button.


The Central Territory chose NGO Connect as their Salesforce application for constituent management and fundraising. Salesforce ecosystem partner Appirio implemented NGO Connect and Experian for address verification. roundCorner supported Appirio with the data mapping and migration process. The team also provided data management support for mass marketing. In October 2017, two divisions launched NGO Connect. roundCorner and Appirio continued to work with all divisions to determine requirements and agree on best practices. 

NGO Connect allows staff to rely less on vendors for constituent data management, which increased their self-sufficiency. Staff also saves valuable time with state-of-the-art technology to gain better insights into constituent data.

NGO Connect enabled staff with a constituent management and fundraising solution and a single source of truth. Hence, with all data in one place, staff can be more agile and adaptable in their fundraising strategies and operations.

roundCorner and Appirio have begun the next phase of Central Territory’s transition. This phase focuses on bringing constituent data in-house for the remaining divisions.

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